Glamour, flair and elegance are the words that best describe this sophisticated London quarter.A magnet for the fashionable, this area is renowned for its cool atmosphere and undeniable charm. A cosmopolitan mixture of exclusive boutiques, eclectic antique shops, leading couture houses and artisan food stores, Chelsea is an exuberant mixture of panache and style.

Chelsea once had a reputation as London's bohemian quarter, the haunt of artists, radicals, painters and poets. Little of this seems to survive now – the comfortable squares off King's Road are homes to, amongst others, investment bankers and film stars. By the late 1970s, the growing bohemian and punk population moved from Chelsea into nearby Notting Hill and further north to Camden Town, with the rapid gentrification of the two areas, both of which remain places with a significant population of artists, musicians and those who work in other creative industries, particularly Camden Town.
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People relaxing in a coffee shop, restaurant in the area of Saatchi Gallery in sunny day. It is a London gallery for contemporary art, opened by Charles Saatchi in 1985​.
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Main exhibition and shopping thoroughfare at the Royal Chelsea Flower Show